Tanabata May Be Over, But the Magic Still Lingers

You may have seen the colorful decorations around Tokyo or heard about it online, yes, Tanabata just passed! Even if you didn’t get the chance to join in this time, we’d love to share a bit about what it was all about. And for my part, I have to say… the experience this year was truly beautiful. The atmosphere was so warm and peaceful — lovely music, kind faces, and a strong sense of togetherness. It felt like a quiet celebration of love and dreams.

So, what is Tanabata?

Tanabata (七夕), or the Star Festival, is one of Japan’s most beloved summer traditions, celebrated each year on July 7th. But beyond the decorations and festival fun lies a timeless story : a tale of love, longing, and hope.

At the heart of Tanabata is the ancient legend of Orihime (the weaving princess) and Hikoboshi (a cowherd), represented by the stars Vega and Altair. According to the story, they are lovers separated by the Milky Way, allowed to meet only once a year, on the night of July 7th.

It’s a story that speaks to dedication, connection, and the hope of reunion, no matter the distance. It’s been shared for centuries and still touches hearts across generations.

What Happens During Tanabata?

During Tanabata, people write wishes on small, colorful strips of paper called tanzaku and hang them on bamboo branches along with handmade decorations. These can be seen in homes, on the streets, and in public spaces, creating a vibrant and uplifting mood throughout the city.

Other traditions include:

• Wearing Yukata (light cotton kimono) to feel the summer spirit

• Visiting shrines or temples

• Joining local festivals with food stalls, performances, and sometimes fireworks

•Making paper crafts like stars, cranes, and streamers

Whether you’re writing a wish or simply admiring the decorations, it’s a time to slow down and reflect on your hopes, big or small.

Where It Happened in Tokyo?

While the main date is July 7th, different neighborhoods celebrate at different times.

This year, Tokyo saw events across the city:

• Asagaya Tanabata Matsuri (early August) — with giant paper ornaments

• Shitamachi Tanabata Matsuri (early July) — near Ueno and Asakusa

•Zojoji Temple & Tokyo Tower — hosting themed activities

Bamboo branches decorated for the Tanabata Festival with vibrant tanzaku.

Even if you weren’t able to go, simply writing a wish at home and hanging it on bamboo is a lovely way to connect with the spirit of Tanabata.

Even though Tanabata has passed, the feeling it leaves behind : hope, love, and quiet reflection, can stay with us all year long. Whether you made a wish this year or just learned about the story for the first time, we hope you carry some of its magic with you.

Here’s to dreams worth waiting for.

With love,

Imene Bichari

Art Director & Stylist | Yamato Kimono Remix